In September 2024, VIA Communication, under the leadership of its CEO François Beaudry, made a significant mark on the digital marketing landscape by participating in three of the industry’s biggest international events. François Beaudry took the stage at multiple conferences across Eastern Europe, further strengthening his company’s global visibility.
From Affiliate World Europe in Budapest to TES Affiliate Conference in Prague, and the AW Summit in Bucharest, VIA Communication stood out among the global leaders in digital marketing.
This intense September was not only an opportunity to showcase the company’s expertise but also to expand its horizons through new partnerships and collaboration opportunities. Some of the most notable moments included François Beaudry’s presence as a speaker at the conferences in Bucharest and Prague.
Thanks to a packed schedule and strategic presentations, François took full advantage of these occasions to solidify VIA Communication’s position on the global stage of digital marketing.
Indeed, this series of conferences gave VIA Communication a platform to present its expertise while also generating networking opportunities and strategic partnerships that will continue to bear fruit in the coming months.
Affiliate World Europe in Budapest (September 5-6, 2024): The start of a series of high-potential conferences
September kicked off with a bang for François Beaudry and VIA Communication as they participated in Affiliate World Europe 2024, held in Budapest on September 5 and 6. Leading digital marketing experts in SEO, online advertising, and affiliate marketing attended this prestigious event.
It was the ideal opportunity for François Beaudry to meet industry leaders, exchange insights on the latest trends, and introduce VIA Communication to an international audience.
Upon arriving in Budapest, François Beaudry felt the vibrant energy of the event. He had the chance to engage with professionals from around the world, all sharing a common passion for innovation and progress in digital marketing. Beyond his mere presence, François stood out during several networking sessions, creating valuable opportunities for the future development of VIA Communication.
By attending inspiring conferences, François Beaudry stayed informed about the latest industry developments. Topics like SEO and AI particularly captured his attention, as well as affiliate marketing strategies that evolve with technological advancements. The workshops in Budapest provided François with new tools to optimize the services that VIA Communication offers to its clients worldwide.
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Affiliate World Summit in Bucharest (September 12-15, 2024): Two stellar panels with François Beaudry
After Budapest, François Beaudry traveled to Bucharest, Romania, to attend the Affiliate World Summit from September 12 to 15, 2024. This second event marked an important milestone for VIA Communication. François was invited as an expert speaker and participated in not one but two highly anticipated discussion panels.
The first panel focused on SEO and content generation with artificial intelligence (AI), and the second on paid online advertising—two key topics in today’s marketing strategies.
During the SEO and AI conference, François captivated the audience by discussing the growing influence of AI on search engine optimization and content creation. He explained in detail how AI algorithms, including those from Google and other search engines, are shaping content production and optimization. Additionally, François shared case studies from VIA Communication, demonstrating how companies can automate certain SEO tasks without compromising content quality.
François delivered his second conference in Bucharest on the topic of paid online advertising. The advanced strategies he shared focused on maximizing the return on investment (ROI) for advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
Participants particularly appreciated François' methodical approach and practical advice for optimizing advertising budgets and targeting audiences more precisely. VIA Communication’s practices include meticulous campaign management, the use of A/B testing, and real-time data analysis. François was able to explain these processes clearly and inspiringly.
TES Affiliate Conference in Prague (September 15-18, 2024): The climax with an unforgettable solo presentation
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After Bucharest, François Beaudry quickly flew to Prague, where he participated in the TES Affiliate Conference 2024 from September 15 to 18. This event is also recognized as one of the most influential in the world of affiliate marketing.
François Beaudry was invited as a keynote speaker to discuss a highly anticipated topic: lead generation on Facebook. His presentation, titled "Facebook Lead Gen Success in 2024: Scaling Lead Gen Ads from $1/Day to $10k/Day", attracted a full house.
François unveiled the secrets and strategies for starting a Facebook ad campaign with a modest budget and scaling it to reach substantial spending levels while maintaining optimal profitability. ROI is a key element of Facebook advertising, and François shared specific strategies for using custom audiences, optimizing ads, and intelligently leveraging Facebook’s algorithms.
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What made this conference stand out was its practical and interactive nature. François took the time to answer participants' questions, offering concrete solutions to improve their ad campaigns. The impact of this presentation was immediate, with many participants expressing their enthusiasm for applying these strategies in their own businesses.
Through this presentation, François solidified his reputation as an expert in digital advertising and further established VIA Communication’s position as a company capable of delivering exceptional results for its clients.
A month of networking and strategic partnerships
Beyond the conferences, September 2024 was also a month of intense networking for François Beaudry and VIA Communication. Each event provided the chance to connect with professionals from various sectors, discover new technologies, and explore collaboration opportunities.
The meetings in Budapest, Bucharest, and Prague were essential for strengthening VIA Communication’s existing relationships and creating new ones, paving the way for future strategic partnerships.
Thanks to its participation in these three international conferences, VIA Communication positioned itself as a major player in digital marketing. François Beaudry not only shared his expertise but also demonstrated that VIA Communication is in tune with the latest trends and ready to tackle the challenges of tomorrow.
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