Stimulate your sales and online presence with our Google Ads agency

Google Ads dominates online advertising with more than 90% of revenue generated on search engines. But how can we maximize the effectiveness of this powerful tool? The key lies in partnering with a Google Ads agency specialized and certified as VIA Communication.

It should be noted that 65% of Internet users who click on a Google Ads advertisement have a purchasing intention.

An expert Google Ads agency knows exactly how to reach these consumers.

By offering unique expertise and dedicated skills, an agency can transform your Google Ads campaigns into real growth engines.

Why Google Ads is Essential for Your Business?

Increased Visibility

Google Ads campaigns help you increase your online visibility. Well-positioned ads appear in Google search results, attracting more potential customers to your website.

Quick Results

Unlike organic search engine optimization (SEO), which can take months to show results, Google Ads drives traffic to your site almost immediately.

In this process, one of our Google campaign experts is at your side to assist you in developing and configuring your Google Ads ads.

Precise Targeting

Google Ads allows you to specifically target your audience. You can target by location, age, gender, interests and even browsing behavior.

Through our web advertising agency, your ads are strategically placed to reach people who are most likely to be interested in your products or services.

Efficiency Measurement

Google Ads offers powerful tools to measure the effectiveness of your ads. You can see how many people saw your ads, how many clicked, and how many took an action (like making a purchase ) on your website.

Our Google Ads agency helps you understand this data and use it to improve your campaigns.

Budget Flexibility

With Google Ads, you control how much you spend on each Google Ads ad. You can set a daily or monthly budget, and you only pay when someone clicks on your ad.

With this in mind, our Google advertising agency can help you manage your budget effectively, ensuring every dollar is well spent.

Improving Brand Awareness

Even if users don't click on your ad, seeing your name at the top of search results can increase brand awareness.

Measurable ROI

Thanks to our Google Partner certified agency, you can calculate your return on investment precisely. This allows you to adjust your strategy and manage your advertising expenses.

PPC Model

Google Ads uses a cost-per-click (CPC) pricing model. This means that you are only charged when someone clicks on your ad. The advantage is that you only pay for the actual traffic to your site.

Growth

By investing in Google Ads, you give your business the opportunity to grow faster, reach new customers and improve profitability.

What is Google ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows advertisers to display ads in Google search results, on partner sites and on other Google properties like YouTube.

Why use Google Ads?

One of the main benefits of Google Ads is its ability to precisely target ads. Using Google's targeting tools, you can show your ads to specific audiences based on their location, age , their interests and many other criteria. This allows you to create incredibly personalized Adwords marketing campaigns.

Plus, with Google Ads' pay-per-click (PPC) model, you only pay when someone clicks on your ad. This is what makes your ad campaigns not only profitable, but also cost effective.

Working with a certified Google Ads agency, such as VIA Communication, allows you to develop an effective strategy to optimize your returns.

Our Google Ads experts can help you set up, manage and optimize your campaigns, ensuring every aspect is aligned with your business goals.

How does an optimized Google Ads campaign work?

1. Choose the desired campaign

Ads for Sponsored links are common on Google Ads.

Their goal? To position you at the top of searches. During a Google query, the most relevant ads are displayed first.

They are generally marked as "Sponsored" or "Ad". This method places your SME at the heart of the purchasing process. Indeed, it uses sponsored links from Google to reach your clients.

The Google Display Network includes millions of partner websites where your ads can appear.

This includes news sites, blogs, and even YouTube. These ads can be in the form of text, images, or videos.

The Discovery format, an extension of Display, offers a whole new way to reach your customers. These ads are served in a more visual and engaging way, appearing primarily in Google's Discover tabs and in the Gmail inbox.

With Discovery Ads, you can present relevant ads to a wider audience, all in formats that grab attention and capture interest.

If you are a retailer, Google Shopping is a valuable tool for you. It allows you to showcase your products directly in Google search results. Each ad displays an image of your product, its price, and the name of your store.

This format gives your products visibility to customers ready to buy. It facilitates their purchasing process, thus acting as a real sales lever for your business.

YouTube, as the second most used search engine after Google, offers unparalleled support to reach a large and engaged audience.

With Google Ads, we can create and serve engaging video ads that capture the attention of your target audience.

Whether it's introducing a new product, sharing a customer testimonial, or demonstrating the effectiveness of your service, video ads are a visually impactful way to convey your message.

In addition to YouTube, Google also allows us to serve these video ads on other sites in the Display Network. This way, your video ads are not limited to just one platform, but can reach your audience where they spend time online.

It is a fundamental element of your marketing strategy. Indeed, it aims to increase the visibility of your services on the web. These are key campaigns to highlight your brand and reach your visibility objectives. The goal of this strategy is to target relevant websites to display your ads and make the most of your brand exposure.

In our range of services, remarketing occupies a special place. This strategic marketing technique allows you to reach visitors to your website again. These, having expressed an interest in initial interest but not having completed an action (such as a purchase or form completion), are precisely targeted.

Through remarketing, we offer personalized ads to encourage them to return to your site. whether to complete a purchase or other interaction, this process helps improve your conversions.

This strategic approach not only increases your conversion rate, it also maximizes the effectiveness of your marketing spend by maximizing the use of every dollar spent. In short, our goal is to turn every visitor into a potential customer, and remarketing is a key tool to achieve this.

2. Defining the campaign objective

For each Google Ads campaign, our team defines the objectives:

Improved online conversion rate: This could include sales, app downloads, newsletter sign-ups, etc.
Multiple contact form fills: Ideal for collecting prospect information and establishing future contacts.
Expanding traffic to your site web: Important to strengthen the visibility of your site and attract more potential customers to your products or services.

These objectives can coexist in a single advertising strategy, thereby improving the effectiveness of your promotional efforts.

3. Audience choice

This audience should match your ideal customers, those who are mostlikely to be interested in your products or services.

Defining your target audience is done through a detailed analysis, allowing you to specify the geographic targeting criteria and the demographic and behavioral characteristics of your audience.

In this way, our Google campaigns Ads reach the right people at the right time, maximizing the return on your advertising investment.

4. Campaign implementation and monitoring

This phase involves the creation of ads, whether text, visual or video. When implementing the campaign, we ensure that each ad corresponds to the platform on which it will be distributed.

Whether it is a sponsored ad in Google search results, a banner on a partner site, a YouTube video, a Google Shopping product ad, an ad Discovery, or an awareness campaign, each ad is adapted to its context to increase its impact.

5. Optimization and adjustment of campaign performance

This step involves carefully reviewing the campaign's performance and making necessary adjustments to improve its results.

For example , if we see that an ad is not attracting as many clicks as expected, we can rework it to make it more attractive. If a remarketing campaign is not having the expected conversion rate, we can adjust the targeting strategy or modify ads to make them more relevant and effective.

What are the advantages of working with a Google advertising agency?

Working with a Google advertising agency offers several key benefits. Here are some of the reasons why you might consider using our services.

1. Professional expertise

We have precise knowledge of the Google Ads platform to position you in search results.

Our agency is an expert in management and optimization of various campaigns. Constantly monitoring, we follow the latest trends and practices in the sector. This allows us to effectively use Google Ads tools.

Thanks to this strategy, we maximize the reach of each campaign. In addition, we ensure we improve the results of your Google searches.

2. Save time

Managing Google Ads ads can be time-consuming, especially for those who are unfamiliar with the platform. By delegating this task to an agency such as VIA Communication , you can focus on other aspects of your business.

3. Continuous Optimization

Our Google Ads experts constantly monitor and optimize your campaignsto improve their performance. They adjust bids, test different ad messages, and implement other strategies to improve your KING.

4. Analysis and reporting

We provide regular reports on the performance of your campaigns. This information helps you understand where your advertising budget is going and how your ads are performing.

5. Google Partner Certification

Our agency is Google Partner certified. You benefit from qualified experts. They follow Google's standards and best practices to the letter. This is an assurance of quality for you.

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The Skills of Our Google Ads Agency in Quebec

To propel your Google Ads campaigns and promote the success of your business, our managers offer tailor-made and complete support.

From an in-depth study of your market to developing an effective web marketing strategy, our Google Ads experts in Quebec master all the crucial aspects for your success in advertising on the web.

Our Google advertising agency, with its strong expertise, will implement advertising campaigns that will be:

- Specifically adjusted to your objectives and the budget you have defined

- Meticulously designed based on the words- keys that your prospects use t when they are considering purchasing a product or service related to your SME

- Ideally positioned at the heart of your prospects' search for information and purchasing process

- Optimized in real time by your expert to adapt to changing needs of your customers

- Profitable for your business. Our experts use every dollar of your advertising budget wisely to ensure a positive return on investment.

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We are here to answer your questions and offer you the best solution

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FAQ

SEO and Google Ads are two distinct strategies for increasing online presence, but they differ significantly.

Natural referencing, also called SEO, is an organic process. Its goal is to improve the positioning of a site on search engines. To do this, it optimizes its content and structure. In this way, it offers sustainable performance. However, it should be noted that this process takes some time to produce results.

On the other hand, Google Ads, which is part of paid advertising strategies, ensures an immediate presence on Google search results pages, but at a cost. Although its impact can be rapid, the performance of this method depends directly on the budget invested.

Our other services

Natural referencing - SEO Facebook Ads